About

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Naya Rea is London based, raised in Siberia with a ‘Trans-Siberian’ fashion journey beginning after her interior design studies in her home town of Novosibirsk. Following a move to Moscow, Naya decided to open a vintage and second hand store in Moscow, soon to become the go-to destination for women looking for something different and quirky. Interest turned to adoration for this modern woman. A female looking to stand out from the crowds, yet contain a sense of value for a better life. Naya began to examine a contemporary woman’s ability to maintain strength and poise – this juxtaposing sensuality and a woman’s sense of vulnerability.

During Naya’s time in Moscow, she worked with an artist to create her first capsule collection. This showcase of talent earnt a place in the final of MTV Russia fashion competition ‘Ticket to Life’ (‘Putevka v jizn’) and such recognition pushed Naya to apply to London College of Fashion.

In September 2015 her namesake brand was born.
– finalist of Future of Fashion with Not Just A Label 2016;
– shortlisted finalist of Ones To Watch with Fashion Scout London 2016;
– finalist of Fashion Scout Kiev and Mercedes-Benz Kiev Fashion Days 2017.

Publications include Vogue UK, Pylot, HUF, Kaltblut, Hunger, Factice, Schon! and many more.